Marketing Associate – Go to Market

Notre vision : donner vie aux objets ! Dans le futur, des milliards d’objets dans le monde entier seront connectés à Internet ; leurs données seront stockées dans le Cloud et participeront à la numérisation de notre environnement. Une solution de connectivité globale, simple, peu coûteuse et à faible consommation est fondamentale.
Chaque Sigfoxer est animé par le projet d’entreprise de révolutionner le monde ! Sigfox est le lieu propice au challenge personnel et collectif. Ici se côtoient quotidiennement près de 44 nationalités différentes : la diversité est l’un de leur point fort.

As Marketing Associate you will support and implement our sales and marketing activities.
You should understand the full marketing lifecycle and be able to analyse data, complete market research and understand customer needs. You should also be able to analyse quantitative data to help build value propositions, ROI and marketing/sales content.  Your contribution should support Sigfox to achieve our business objectives through strong marketing campaigns and demand generation.

WIN/WIN MISSIONS

The Marketing Associate is responsible for supporting the development and implementation of Marketing activities in support of the Sigfox Go to market.  Your activity will support unique differentiation, sales growth and customer demand for Sigfox products and services. The role works with the Marketing team, Sales, Business Units and Communication functions to ensure integrated and effective marketing and demand creation.

Key responsibilities:

• Manage daily administrative tasks to ensure the Marketing department runs smoothly
• Conduct market research to identify new opportunities
• Gather and analyse customer behaviour data and assist in the generation and qualification of leads
• Create reports on marketing and sales metrics, like conversion rates
• Assist with organizing promotional events
• Coordinate with the Marketing, Communication and Content teams to create internal/external material e.g. brochures, web pages, social media and newsletters
• Keep organized records of current marketing metrics and results of past campaigns
• Drive market and competitive assessment to inform our GTM strategies and Marketing plans
• Work closely with Communications and Sales to generate and manage leads
• Manage the catalogue of key wins, use cases, client references and opportunities to replicate success
• Align with Product Management & Delivery to ensure roadmap development and clarity

KEY SKILLS & MINDSET

• BSc degree in Marketing or relevant field is an added benefit
• Proven work experience as a Marketing Associate, Marketing Assistant or similar role
• Knowledge of marketing digital tools and techniques & Experience with SEO/SEM campaigns
• Solid computer skills, including MS Excel, web analytics and Google Adwords
• Strong analytical skills with a goal-oriented attitude
• Strong client centric outlook and ability to engage clients when required
• Big picture and creative thinker, with a high level of attention to detail
• Experience in Market analysis with sound commercial judgement across industries
• Professional discipline, with humility and coachability
• Positive attitude, enthusiasm, energy and accountability
• Problem-solver with a habit of going the extra mile
• Excellent English language skills, both written and verbal communication
• Knowledge of Microsoft Office, CRM applications and general Enterprise application