Head of Growth W/M

At YesWeHack we’re on a mission - to make the world a better place by stopping cyber attack breaches through our global Ethical Hackers Network (23,000+).

Founded in 2015, YesWeHack is Europe #1 bug bounty platform, with offices in Paris, Singapore, Switzerland, Germany. We provide a disruptive approach to Cyber Security through Bug Bounty programs, by connecting more than 25,000+ Ethical Hackers worldwide with organizations to secure their exposed scopes the agile way. 

Founded in 2015, YesWeHack is the EU #1 bug bounty platform, with offices in France, Singapore, Switzerland, Germany. We provide a disruptive approach to Cyber Security through Bug Bounty programs, by connecting more than 25,000 Ethical Hackers worldwide with organizations to secure their exposed scopes the agile way.

We’re looking for an experienced, metrics-driven Head of Growth Marketing to lead our APAC/EMEA growth and expansion. You will be reporting to Michel Ruefenacht, Chief Marketing Officer (based in Switzerland).

Your mission is to lead, develop, and execute YesWeHack’s demand generation strategies at scale to drive pipeline and new customer acquisition. Ideal candidates will have experience building and scaling integrated marketing campaigns, making data-driven decisions, and leveraging data insights to improve marketing effectiveness.
 
Key Responsibilities

• Orchestrate and run integrated Campaigns across the regions using multiple touchpoints and channels including email, webinars, events, paid, social, SEO, chat, content syndication, CTA, offers and emerging tactics to drive brand awareness, generate leads, and accelerate pipeline opportunities
• Run inbound and outbound lead generation and nurturing programs across several vertical markets to fuel our SDRs and Sales Teams who are craving for MQLs to turn into business
• Conceptualize, deliver and test messages across personas, and optimize programs across channels to increase conversion rates and achieve key performance metrics for your campaigns
• Partner closely with Sales to define and execute an enterprise account-based marketing program, using intent-based data to generate interest within target accounts and accelerate pipeline
• Continuously analyze the effectiveness of all demand and lead-generating marketing channels and activities to determine which efforts to abandon, adjust, or scale
• Work closely with Sales, Product, Customer Success, PR, Events, PMM, Content and Creative to effectively align campaign objectives, messaging and execution
• Leverage and improve our MarTech and SalesTech stack to continuously improve our demand generation engine, automate workflows, and scale our impact
• Stay abreast of trends to identify technologies, digital agencies and vendors that will help maximize qualified traffic, leads and improve our marketing reach and efficiency
• Manage vendors and agencies that contribute to demand creation programs and deliverables

• Native English. Other languages are a plus.
• 5+ years’ experience in running B2B Marketing Campaigns, Demand Generation or Growth in Tech/SaaS start-up / scale-up environments with ARR results. Background in Cyber Security is a huge plus
• Experience and knowledge of account-based marketing strategies and execution
• Comfort with defining goals, success factors, and key metrics for programs (MQL, SQL, CPL, CR, attribution, pipeline contribution, velocity, etc.)—and delivering against them
• Experienced with MAP/CRM (Hubspot), Sales engagement and webinar platforms, Ad/Web/ reporting and analytics platforms (e.g., Google Ads/Analytics, LinkedIn, ahrefs, etc.), and for the tools you don’t have experience with, you’re not afraid to learn
• Strong organisation and project management skills, ability to manage multiple projects under tight deadlines
• Ability to work independently but also highly collaborative across functions, cultures and geographies

 
So, if you are a Growth Marketer with experience, please apply today!