JR Digital Marketer F/H

Are you passionate about providing a user-centric web experience? Are you ready for a high digital traffic acquisition challenge? Then come and join us. A Digital Marketing Assistant to participate in; channel optimisation and digital audience growth strategy in a dynamic startup environment.
You will match the brand values of our innovative cloud-based, open-source solution to a unique experience for all our channels’ visitors.

About the company
Gisaïa publishes the ARLAS® geospatial solution that makes huge volumes of geospatial data show their worth through intelligent cartographic and analytical visualizations, a valuable big data framework for solving complex problems and revealing hidden values and trends.
ARLAS is used in many contexts: new satellite image catalogues, asset tracking, exploration and behavioural analysis, air pollution analysis from thousands of sensors around the world, and more.
Mobilized in the promotion and adoption of new technologies by our clients, Gisaïa is proud to accompany them on a long-term basis and to create new services with them according to values of excellence, sharing and trust.

Why Gisaïa?

Gisaïa is a place for exchange, development, creativity and innovation. In our premises, within Ethics Biotope in Blagnac, you will evolve in a modern and invigorating environment, among a talented and enthusiastic team in a company where human capital is crucial.

You are joining Gisaïa whose strategy is based on a mature ARLAS offer and solution, deployed with large references, highly attractive.

Social benefits: health insurance (100 %), luncheon vouchers, flexibility (possible teleworking)

Missions
  
Within the Gisaïa team you :

• Identify new ways to increase channels’ conversion rates
• Develop web funnels that accelerate visitors’ access to information
• Oversee information access for visitors to all digital channels
• Manage digital marketing KPIs tracking and reporting
• Design how information is presented to visitors on all digital channels
• Monitor and record KPIs linked to marketing goals

You are part of the communication and marketing team charged with branding. You help showcase Gisaïa’s work that is published on various digital platforms; websites and social media.

JR Digital Marketer's Assignment 

Analyze:

• Analyze web and social media-related metrics
• Research and analyze industry trends for target markets
• Identify opportunities for backlinks

Propose:

• Improvement for SEO/SEM  positions for target keywords
• Exciting digital marketing campaigns
• Link building strategy

Manage:

• Synchronise digital marketing activities to the organisation’s goals and objectives
• Monitor web-related statistics; identify trends and visitors’ profiles.
• Perform ongoing keyword discovery, expansion and optimization.
• Design web pages - landing pages, chatbots
• Schedule and post articles on relevant channels
• Audit websites and social media pages for potential bounce rates issues
• Optimise user experience on the website;  functionality, accessibility, navigation
• Report on channels KPIs

Required profile

• You have a keen eye for layout and information presentation.
• You are curious, creative, dynamic, efficient, with the ability to quickly analyse information.
• High appreciation of customer-centric communication.
• Proficient in digital marketing tools; Hubspot, Google Analytics, LinkedIn and Twitter Insights, WordPress Bakery, Elementor, Keyword Finder and others.
• Out of the box, thinking to offer new ways of reaching targeted customers.
• A clear communicator who values teamwork and the willingness to grow within an innovative company.
• You are fluent in French with a working English language level. 
• Efficient with great appreciation of time management.
• Knowledge of HTML and skills in basic web development will be an added advantage

Environment 
You flourish in:

• Identifying and defining customers’ habits and needs.
• Promoting branding concepts.
• Setting and tracking goal-oriented KPIs
• Digital channels metrics analytics
• Troubleshooting and problem solving
• Continuous feedback and improvement strategy