CRM & Customer Relationship Manager (Porto/Hybrid)

Winalist is an all-in-one platform that connects wine enthusiasts with unique, curated wine experiences around the world. Our value proposition centers on convenience, variety, and exclusivity. We aggregate vineyards, wine tastings, tours, and wine-related events on a single platform, allowing customers to discover and book experiences in just a few clicks.

Our recommendation engine personalizes experiences based on user preferences, enhancing satisfaction and encouraging repeat bookings.

Today, Winalist partners with 1,500+ wineries and offers 3,000+ experiences across France, Italy, Spain, Portugal, and the United States.

We are looking for new talents to help us build the next leader in wine tourism.

CRM Strategy & Customer Lifecycle

• Design and manage end-to-end CRM journeys across the customer lifecycle

• Define customer segmentation based on behavior, geography, language, booking history, and preferences.

• Translate business objectives (conversion, retention, repeat bookings) into CRM strategies.

Campaign Management & Newsletters

• Plan, build, and execute CRM campaigns

• Coordinate campaign timing, targeting, and messaging to maximize engagement and revenue.

• Ensure consistency and relevance across multiple countries and languages.

• Own the CRM calendar and ensure campaigns are aligned with commercial priorities.

Automation & CRM Tooling

• Manage and optimize the CRM platform

• Build and maintain automated workflows triggered by user behavior and product events.

• Collaborate with product and tech teams to define and implement relevant CRM events.

• Ensure data quality, consent management, and deliverability best practices.

Analytics & Performance Optimization

• Monitor CRM performance using key metrics

• Run A/B tests on

• Use insights to continuously optimize CRM flows and campaigns.

• Experience: 1+ years of proven experience in CRM, lifecycle marketing, or email marketing, ideally in travel, hospitality, marketplace, or e-commerce.

• CRM Tools: Hands-on experience with CRM and automation platforms

• Analytical Skills: Comfortable working with data, dashboards, and performance metrics.

• Customer-Centric Mindset: Strong understanding of customer journeys and relationship building.

• Languages: Fluent in English; knowledge of French or other European languages is a strong plus.

• Detail-Oriented: Organized, structured, and able to manage multiple campaigns and flows simultaneously.

• Passion for Travel & Wine: A genuine interest in wine culture, tourism, and premium experiences is highly desirable.