GTM Operations Specialist

Intuiface is a global SaaS platform powering interactive digital experiences across retail, museums, corporate environments, and other public-facing spaces. We help organizations transform passive screens into engaging, data-driven experiences that connect with audiences.

Our customers range from global enterprises such as Amazon, Deloitte, ServiceNow, DHL, Accenture, and Verizon, to leading consumer brands including lululemon, Hugo Boss, Yamaha, Yves Rocher, and Hilton Grand Vacations. Our platform is also trusted by renowned institutions such as the United Nations, Harvard University, The Olympic Museum, and CERN.

We operate as a distributed, remote-first team across Europe and the Americas. We value autonomy, accountability, and high standards of execution, reinforced by occasional in-person gatherings that help strengthen alignment and culture.

As we enter our next phase of growth, we are investing in strengthening our PLG (product-led growth) leverage, automation maturity, and data-driven execution.

We are hiring a GTM Operations Specialist to audit, optimize, and evolve our marketing and sales automation engines across our tool-stack, including ActiveCampaign, Outreach, and Salesforce.

This role is intended for candidates with hands-on experience designing and operating B2B SaaS growth automation systems (Salesforce, marketing automation, lifecycle flows, PLG funnels).

You will analyze our existing marketing and sales automation stack, identify friction points, redesign lifecycle flows, and implement scalable improvements across acquisition, activation, conversion, and retention.

You will work closely with Marketing, Sales, Customer Success, and Product to create a coherent, data-driven GTM infrastructure.

Key Responsibilities

Audit & Architecture:

• Conduct a full audit of ActiveCampaign, Outreach, and Salesforce workflows

• Map lifecycle stages across Marketing, PLG, and Sales

• Identify automation gaps, redundancy, and inefficiencies

Automation & Lifecycle Optimization:

• Optimize nurture sequences across lifecycle stages

• Improve trial onboarding and activation flows

• Align PLG signals with Sales triggers

• Implement lead scoring and routing improvements

Data & Insight Generation:

• Evolve GTM performance dashboards and KPIs

• Analyze funnel conversion rates and leakage points

• Translate behavioral data into actionable improvement plans

• Establish feedback loops between Product and GTM

Continuous Improvement:

• Propose and lead GTM optimization 

• Improve cross-tool integration and data hygiene

• Partner with Revenue Operations to ensure CRM integrity

• Document scalable processes

Experience:

• 4–7+ years in B2B SaaS growth, marketing ops, or GTM engineering

• Strong experience with PLG motion (trial conversion, lifecycle automation)

• Deep familiarity with Salesforce and marketing automation platforms

• Experience integrating sales engagement tools (e.g., Outreach)

• Strong analytical and data modeling capability

Personal Attributes:

• Structured Systems thinker with an execution-focused mindset

• Data-driven and hypothesis-oriented

• Comfortable challenging existing workflows

• Able to operate independently in a remote environment

• Strong written and verbal communication skills in English
  

Why Join Now?

• High-impact role tied directly to revenue performance + Executive-level visibility

• Opportunity to architect the GTM backbone of a growing SaaS platform

• Remote-first culture with global exposure

We are looking for a specialist who can combine technical execution, analytical depth, and strategic thinking to elevate our GTM engine.