Head of Marketing

Bordeaux CDI

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About SamBoat

SamBoat is the fastest-growing, global platform for boat rental, enabling curious travellers & seasoned sailors to experience the joy of being at sea. Operating in 76 countries and offering the widest range of boats and yachts for both day trips and longer charters. With SamBoat customers can compare thousands of peer-reviewed listings in seconds and book the perfect boating trip at the best price.


  • 300,000 people have sailed with Samboat
  • We operate in 76 countries
  • 50,000 boats available for charter
  • A site available in 7 languages
  • Over 100,000 genuine reviews


Job description

Your mission:


As head of marketing, your main objective will be to transition SamBoat from a growing startup to a main player on the internal scene. Supported by a multilingual marketing team, the objective is to develop SamBoat worldwide in order to support the hyper growth of the start-up.


  • To structure and professionalise the current team
  • Build and embrace a department that is data driven
  • Continuously increasing traffic and leads and achieve growth objectives.


Marketing strategy:


  • Implementation of a global marketing strategy
  • Setting up a roadmap and strategy for the team
  • Launching new markets / new languages


Branding & Media planning:


  • Implementation and deployment of a media plan (TV - Radio - Print, in more than 5 countries)
  • Brand platform management and storytelling
  • Follow and supervise communication materials
  • Events supervision (trade shows + meeting..)
  • Monitoring of PR actions for all countries



Monitoring and Reporting:


  • Support, train, and supervise the marketing team (10 people)
  • Prepare and manage a multi-million marketing budget 
  • Ensure reporting
  • Internal communication management

 

Online acquisition


Work in collaboration with the head of traffic to allow a sustainable and scalable acquisition strategy




Why join us?


You have the opportunity to join a dynamic team and participate in the development of a concept in full global development. SamBoat also offers:



  • An attractive compensation package 
  • An international start up environment
  • Very flexible remote working up to 4 days a week
  • A holiday bonus
  • Meal vouchers (swile) financed up to 50%
  • A company health insurance (Alan) financed up to 100%
  • A transport subscription financed up to 50%
  • We offer you a boat license and rental credit to test the service
  • Pleasant premises in a multilingual and stimulating environment

Profile

Your profile ?


Main requirements are a proven and successful track record in growing, scaling,leading and mentoring marketing teams in fast paced startup environments (ideally travel, leisure, web, or marketplace).



Minimum 7 years of experience in marketing - You have already fulfilled a similar position as marketing manager or equivalent in a start up



  • You are autonomous and proactive
  • You are fluent in English and French
  • You have management experience
  • You have a real culture / curiosity around digital marketing and communication
  • You have an entrepreneurial spirit and you like to take initiatives
  • You know how to develop a marketing strategy and implement it
  • You are creative
  • You know how to develop brand awareness in a market
  • You have experience in the advertising world
  • You have experience in PR
  • You are interested in the world of boats and the world of water sports


Bordeaux
CDI
Power byTaleez