Paid Acquisition Specialist / Senior H/F

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Paid Acquisition Specialist — ~€50k base salary (no variable)

We are supporting one of our clients — a fast-growing European fintech scale-up — in hiring a Paid Acquisition Specialist to strengthen their Growth Marketing team.

You will join a team of two, with a major challenge: internalizing acquisition activities previously handled by agencies, in the context of strong company growth.

This role sits at the intersection of marketing, analytics, and technology. You’ll run large-scale multi-channel campaigns and build advanced measurement frameworks to optimize acquisition across several European markets.

Annual media budget managed: €5M

🎯 Responsibilities

40% — Channel Management

• Manage and optimize paid acquisition campaigns across Google Ads (40% of budget), DV360 (40%), Meta, and emerging channels (20%).

• Optimize key performance metrics: CPA, ROAS, conversion volume, LTV.

• Support multi-market operations across France, Spain, Italy, Germany, and Sweden.

40% — Analytics

• Build and maintain full-funnel performance dashboards (Looker, Tableau, Data Studio).

• Conduct deep-dive analyses to identify optimization opportunities and scale successful strategies.

• Develop attribution models and multi-touch measurement frameworks.

• Collaborate with Finance and Data teams on budget modeling and performance forecasting.

• Operate within platform and market constraints while maximizing performance.

20% — Tracking & Measurement

• Implement and manage tracking infrastructure via Google Tag Manager (pixels, events, conversion tracking).

• Ensure reliable and compliant tracking across all channels and markets.

• Work closely with Analytics to ensure data integrity for reporting and optimization.

What We’re Looking For

Required:

• 3–5 years’ experience in performance marketing or growth, ideally in tech or consumer app environments

• Strong understanding of performance metrics: CPA, ROAS, LTV, CVR

• Experience managing budgets of at least €1M per year across multiple acquisition channels

• Experience fixing attribution issues and creating robust attribution models to accurately measure channel performance.

• Proven ability to build dashboards and reporting systems

• Technical proficiency with Google Tag Manager and ability to implement tracking pixels, custom events, and conversion tracking

Nice to have

• Experience working with attribution platforms (AppsFlyer, Adjust, or similar) and understanding of web-to-app tracking challenges

• Strong quantitative background (math, statistics, economics, data science, etc.)

• Knowledge of statistical testing and experimentation frameworks

• SQL skills