PR / Events Manager

SamBoat is the fastest-growing, global platform for boat rental, enabling curious travellers and seasoned sailors to experience the joy of being at sea. Operating in 76 countries and offering the widest range of boats and yachts for both day trips and longer charters. 

With SamBoat customers can compare thousands of peer-reviewed listings in seconds and book the perfect boating trip at the best price.

• 1,000,000 people have sailed with Samboat

• We operate in 76 countries

• 50,000 boats available for charter

• A site available in 9 languages

• Over 150,000 genuine reviews

Life @ SamBoat

We are a team of 70 super talented and motivated people, representing more than +15 nationalities. Our team operates across 4 offices: Bordeaux, FR; Barcelona, ES; Wiesbaden, DE; and Cancún, North America.

We firmly believe in our mission: to democratize access to boating and yachting.

These principles are our north star:

• INNOVATION & INVENTIVENESS: We are committed to create the nautical rental solutions of tomorrow by enriching our business through innovative research and technology, delivering higher quality service and added value.
  

• SHARE & LEARN: We learn and grow together as a team. We develop knowledge and become collectively better if we learn from each other. As a result, we do everything necessary to ensure that everyone can continue to learn and develop.
  

• INTENSITY & DETERMINATION: Building something exceptional takes hard work, especially finding the best ideas, no matter where they come from.

The Role

The PR / Events Manager holds a pivotal role within SamBoat's marketing team, reporting directly to the Chief Marketing Officer (CMO). This role is accountable for the formulation and execution of PR strategies and event management initiatives, and more. The mission of this role is to enhance SamBoat's brand visibility, media mentions, take events presence to the next level and help strengthen relationships with key external stakeholders through effective public relations and event management. This role will focus in our key markets of France, Germany, the United Kingdom and the United States.

Your Responsibilities:

Public Relations:

• Develop and implement PR strategies to enhance brand visibility, reputation and media worth..

• Write and distribute press releases for new product launches, company news, and significant events.

• Build and maintain relationships with journalists, securing media coverage and managing media inquiries in our key markets (FR, DE, UK, US).

• Monitor and manage online reputation, addressing any reviews or feedback promptly.

• Key Deliverables: Monthly press releases and media placements.

Event Management:

• Plan and execute both virtual and in-person events such as trade shows presence, product launches, and customer appreciation events.

• Coordinate event logistics, including venue selection, design and approvals, vendor management, and budget management.

• Engage brand ambassadors to represent SamBoat at events and promotional activities, when appropriate.

• Develop event marketing materials (merchandising and other marketing assets) and promotional campaigns to drive attendance and engagement.

• Evaluate event success through post-event reports and performance metrics.

• Key Deliverables: Successful planning and execution of events, measured by attendance, engagement, use of budget and sales enablement metrics.

Collaboration and Strategy:

• Work closely with other marketing team members to align efforts with overall marketing strategies.

• Communicate effectively with cross-functional teams, including marketing, sales, content, and owner management teams.

Budget Management:

• Take ownership of budget allocation for the area, ensuring efficient and effective use of resources.

• Implement cost-effective strategies to achieve maximum impact and results.

Requirements:

• Background in journalism, with proven track record in public relations and event management, with a minimum of 5 years of demonstrable experience in successfully delivering value with the responsibilities of the role.

• Native written, oral and interpersonal communication skills in English. Proficiency in additional languages, especially French or German, is highly advantageous.

• Strong project management and organisational skills.

• Data-driven approach: familiarity with analytics tools and a solid understanding of digital marketing trends.

• Industry familiarity: knowledge of the boating and travel sectors is highly recommended; holding a boating licence is an advantage.

• The preferred location for the ideal candidate is Barcelona.

Benefits:

• Co-working space in the heart of Barcelona

• Hybrid work option available, or in-office, to help you with your work-life balance

• Quarterly trips to our central offices in Bordeaux

• Young and motivated team with a start-up mindset

Next Steps: 

If you are ready to contribute to taking SamBoat to the next level and have a passion for driving successful paid media campaigns, we invite you to apply today with your CV. We are eager to learn about your experience and how you envision helping us grow.