SEO Product Owner F/M

About SamBoat

SamBoat is the fastest-growing, global platform for boat rental, enabling curious travellers and seasoned sailors to experience the joy of being at sea. Operating in 76 countries and offering the widest range of boats and yachts for both day trips and longer charters. 

With SamBoat customers can compare thousands of peer-reviewed listings in seconds and book the perfect boating trip at the best price.

• 1,000,000 people have sailed with Samboat

• We operate in 76 countries

• 50,000 boats available for charter

• A site available in 9 languages

• Over 150,000 genuine reviews

We are a team of 60 super talented and motivated people, representing more than +15 nationalities.
We firmly believe in our mission: to democratize access to boating and yachting experiences.

These principles are our north star:

• INNOVATION & INVENTIVENESS: We are committed to create the nautical rental solutions of tomorrow by enriching our business through innovative research and technology, delivering higher quality service and added value.

• SHARE & LEARN: We learn and grow together as a team. We develop knowledge and become collectively better if we learn from each other. As a result, we do everything necessary to ensure that everyone can continue to learn and develop.

• INTENSITY & DETERMINATION: Building something exceptional takes hard work, especially finding the best ideas, no matter where they come from.

The Role

The SEO Product Owner will report directly to our SEO Product Manager and will be responsible for owning and executing the SEO roadmap. You will act as a bridge between SEO strategy and product execution, collaborating with cross-functional teams to ensure that SEO is embedded into the product development lifecycle. Your goal will be to improve organic search visibility, drive qualified traffic and support user acquisition and engagement goals.

The ideal candidate should have a deep understanding of the main pillars of the SEO strategy: technical, content, on-page and off-page. We’re a data-driven company, so it’s critical that you possess strong analytical skills to measure and track SEO performance.

Your Responsibilities

• Prioritize and manage the SEO backlog in collaboration with the Product Manager, ensuring initiatives are aligned with business impact.

• Define SEO requirements for new product features and ensure they are integrated into product development cycles.

• Conduct in-depth keyword research and competitive analysis to identify opportunities for product optimization and improve SEO positions for target keywords.

• Perform technical SEO audits and work with engineering teams to resolve site issues related to indexing, crawling, site speed and mobile performance.

• Conduct user research and behavior analysis to identify how organic users interact with landing pages and where optimizations can be made.

• Work with external vendors or agencies as needed to scale SEO efforts and expand capabilities (content, link building, etc.)

• Ensure alignment between SEO, content and product teams to create SEO-friendly content and user experiences.

• Monitor and analyze SEO performance using various analytics tools including GA4, LookerStudio, Metabase, Matomo, GSC, Sistrix, Semrush, Ahrefs.

• Stay updated on the latest SEO trends and changes, summarizing their potential impact on our websites and strategies

The position is full-remote on a Spanish contract (reference office in Barcelona with corresponding public holidays).

Qualifications expected

• Proven experience as an SEO Specialist or similar role.

• Strong understanding of search engine algorithms and ranking methods.

• Experience with SEO tools like GA4, Looker Studio, Google Search Console, SEMrush, Ahrefs, Moz, etc.

• Proficient in HTML/CSS, WordPress and JavaScript.

• Excellent communication skills, both written and verbal.

• Analytical mindset with the ability to interpret data and metrics.

• Familiarity with A/B testing and other performance testing methodologies.

Requirements

• Proven track record in managing and optimizing international SEO strategies, with a minimum of 3 years of demonstrable experience.

• Experience working with marketing and product teams, UX designers and developers to implement SEO strategies within digital products.

• Experience with SEO tools like GA4, Looker Studio, Google Search Console, SEMrush, Ahrefs, Moz, etc.

• Strong project management skills with the ability to prioritize tasks, manage timelines, and deliver results in a fast-paced environment.

• Experience conducting keyword research, SEO audits, and competitive analysis to drive product decisions.

• Strong analytical skills, with the ability to interpret data and make data-driven decisions.

• Excellent communication and collaboration skills to work effectively with internal teams and external agencies.

• Proficiency in English; additional language skills, especially French and Spanish, are advantageous.

• Familiarity with the boating and travel sectors is a plus.