Traffic Acquisition Manager

SamBoat is the fastest-growing, global platform for boat rental, enabling curious travellers and seasoned sailors to experience the joy of being at sea. Operating in 76 countries and offering the widest range of boats and yachts for both day trips and longer charters. 

With SamBoat customers can compare thousands of peer-reviewed listings in seconds and book the perfect boating trip at the best price.

• 1,000,000 people have sailed with Samboat

• We operate in 76 countries

• 50,000 boats available for charter

• A site available in 9 languages

• Over 150,000 genuine reviews

Life @ SamBoat

We are a team of 70 super talented and motivated people, representing more than +15 nationalities. Our team operates across 4 offices: Bordeaux, FR; Barcelona, ES; Wiesbaden, DE; and Cancún, North America.

We firmly believe in our mission: to democratise access to boating and yachting.

These principles are our north star:

• Transparency: we communicate honestly and transparently.

• Eco Responsibility: we make every effort to reduce our impact on the environment.

• Kindness: we are caring and respectful of colleagues, partners and customers.

• Challenge: it's important to us striving to improve, even in the face of difficulties.

• Recognition: we understand the importance of recognising and valuing each other. 

The Role

The Traffic Acquisition Manager holds a pivotal role within SamBoat's marketing team, reporting directly to the Chief Marketing Officer (CMO). This role is accountable for leading and executing paid media campaigns, with a primary focus on platforms such as Google Ads, Microsoft Ads (Bing), Meta, Affiliation, and more.

Your Responsibilities:

Paid Media Campaigns:

• Lead the development and execution of comprehensive paid media campaigns to drive traffic, user acquisition, lead generation and top-line revenue (Gross Merchandise Value - GMV).

• Manage budgets and campaigns, optimise structure, ads, bidding strategies, and continuously analyse campaign performance to maximise ROI.

• Collaborate with internal teams and external agencies to ensure cohesive and effective campaign strategies and tactics.

• Stay abreast of industry trends, emerging platforms, and best practices in paid media in particular and digital marketing in general.

Collaboration and Strategy:

• Work closely with other marketing team members to align paid media efforts with overall marketing strategies.

• Collaborate with specialised agencies to leverage their expertise in specific areas of paid media.

• Communicate effectively with cross-functional teams, including marketing, sales, content, and tech teams.

Analysis and Reporting:

• Use analytics tools and dashboards to track, measure, and report on the performance of paid media campaigns.

• Provide regular insights and recommendations to optimise campaigns and achieve marketing and business goals.

• Champion a data-driven decision-making process within the team and contribute to overall marketing strategy.

Budget Management:

• Take ownership of budget allocation for paid media campaigns, ensuring efficient and effective use of resources.

• Implement cost-effective strategies to achieve maximum impact and results.

Requirements:

• Proven track record in managing and optimising international paid media campaigns, with a minimum of 5 years of demonstrable experience.

• Expertise in platforms such as Google Ads, Microsoft Ads (Bing), Meta, Affiliation, and other relevant paid media channels, and having managed multimillion-Euro budgets 

• Strong analytical skills, with the ability to interpret data and make data-driven decisions.

• Excellent communication and collaboration skills to work effectively with internal teams and external agencies.

• Proficiency in English; additional language skills, especially French and Spanish, are advantageous.

• Familiarity with the boating and travel sectors is a plus.

Next Steps:

If you are ready to contribute to taking SamBoat to the next level and have a passion for driving successful paid media campaigns, we invite you to apply today with your CV. We are eager to learn about your experience and how you envision helping us grow.